Our AI Governance Policy 

How We Use AI

At SulkaSearch, artificial intelligence is a core component of our advertising management platform. We leverage AI across four primary areas to deliver superior performance for our clients:

• Bid Optimization: Our AI continuously monitors and adjusts bids across Google, Meta, and Amazon ad platforms in real time. By analyzing conversion probability, competitive dynamics, and historical performance data, our system makes thousands of micro-adjustments daily to maximize return on ad spend.
• Audience Targeting: We use machine learning models to identify high-value audience segments, build predictive lookalike audiences, and dynamically allocate budget toward the segments most likely to convert. This includes creative fatigue detection and audience overlap analysis.
• Creative Testing: Our AI assists in generating ad copy variations, identifying winning creative combinations, and detecting when ads begin to underperform. This enables rapid iteration and data-driven creative decisions at a pace that manual processes cannot match.
• Performance Analysis: We employ AI-powered analytics to surface anomalies, forecast campaign performance, and generate actionable insights from large volumes of advertising data. This helps our strategists make faster, better-informed decisions.

Human Oversight

AI is a tool that amplifies human expertise — it does not replace it. Every strategic decision at SulkaSearch is made or approved by an experienced human strategist. This includes campaign architecture, creative direction, budget allocation at the portfolio level, and all client-facing recommendations. Our AI handles the high-frequency, data-intensive optimizations while our team retains full control over strategy, messaging, and brand alignment.

Data Privacy

We take the privacy of our clients' data seriously. Client advertising data, business metrics, and account information are used exclusively for the purpose of managing and optimizing their campaigns. We do not use client data to train general-purpose AI models. Client data is never shared with third parties beyond the ad platforms themselves (Google, Meta, Amazon) as required to run campaigns. All data is stored securely and handled in accordance with applicable data protection regulations.

Transparency

We believe our clients have the right to understand how AI is being used to manage their advertising. During onboarding, we explain our AI-powered approach and the specific ways automation is applied to their campaigns. Monthly strategy calls include clear reporting on AI-driven optimizations and their impact on performance. Clients can request detailed breakdowns of any AI-made adjustments at any time.

Responsible Use

SulkaSearch is committed to the responsible and ethical use of artificial intelligence. We adhere to the following principles:

• We never use AI to create misleading, deceptive, or non-compliant advertising content.
• All AI-generated ad copy and creative recommendations are reviewed by humans before deployment.
• We comply fully with the advertising policies of Google, Meta, Amazon, and all other platforms we operate on.
• We regularly audit our AI systems for bias, accuracy, and alignment with platform guidelines.
• We stay current with evolving AI regulations and industry best practices, updating our policies and processes accordingly.

If you have questions about our AI governance practices, please contact us at ben@sulkasearch.com.