Frequently Asked Questions 

We combine human-led strategy with AI-powered execution to build structured, profitable paid media systems for modern DTC brands. Our lean operating model removes unnecessary layers and long-term lock-ins, delivering senior-level performance without traditional agency overhead.

We manage Google Ads (Search, Shopping, Performance Max, YouTube, and Display), Meta Ads (Facebook and Instagram), Amazon Ads (Sponsored Products, Sponsored Brands, and Sponsored Display), and TikTok Ads, including GMV Max campaigns for e-commerce brands. Most of our clients run campaigns across multiple platforms, and we build integrated strategies that leverage each platform's strengths. We also stay closely aligned with the evolution of AI-driven advertising platforms and formats to ensure our clients are positioned to capitalize on emerging opportunities.

First, we combine human strategy with AI-powered analysis to audit, optimize, and scale campaigns faster than traditional teams. This helps us uncover inefficiencies, opportunities, and growth levers quickly. Second, we exclusively partner with DTC brands, so everything we do — from campaign structure to creative strategy — is built specifically for e-commerce growth. Third, we operate as a performance partner, not just an agency. That means transparent communication, clear accountability, and strategies designed to help you scale profitably over time. If we're not delivering results, we don't deserve to keep your business.

We use AI to improve speed, testing, and efficiency — never to replace human judgment. Every campaign is guided by clear brand standards, consumer trust, and direct strategic oversight. We follow a formal AI governance policy that outlines how we evaluate tools, protect client data, and ensure responsible use as AI capabilities evolve. You can review our full AI policy here.

Our pricing is based on a fixed monthly management fee plus a small percentage of total managed media spend. The exact fee depends on your overall spend across the platforms we manage, and we'll outline it clearly before engagement.

No. We do not require long-term commitments. All agreements include a 60-day cancellation notice, so you can leave at any time with that notice period.

Our free review includes an audit of your current paid media accounts, identification of inefficiencies and missed opportunities, and a clear breakdown of where performance can be improved. We'll also walk you through our findings and recommended next steps.

Most brands should expect 60 to 90 days to see meaningful results. That timeline allows for proper testing, data collection, and optimization. Brands looking for a strategic, long-term growth partner tend to be the best fit.