Frequently Asked Questions 

We specialize in e-commerce and DTC brands that are spending at least $3,000/month on paid advertising. Our clients typically sell physical products online through their own Shopify or WooCommerce stores, and many also sell on Amazon. We work across verticals including fashion, health & wellness, home goods, beauty, food & beverage, and specialty retail.

We manage Google Ads (Search, Shopping, Performance Max, Display, and YouTube), Meta Ads (Facebook and Instagram), and Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP). Most of our clients run campaigns on at least two platforms, and we build integrated strategies that leverage each platform's strengths.

Three key differences: First, we use proprietary AI tools to audit, optimize, and scale campaigns — catching opportunities and inefficiencies faster than any human-only team. Second, we only work with e-commerce brands, so our entire playbook is built for DTC and online retail. Third, we're performance-obsessed. If we're not delivering results, we don't deserve your business. We don't lock clients into long-term contracts because we believe our results should speak for themselves.

Our AI system monitors your campaigns 24/7 and makes data-driven optimizations in real time. This includes bid adjustments based on conversion probability, audience segment performance analysis, creative fatigue detection, budget reallocation across campaigns and platforms, negative keyword identification, and anomaly detection for sudden performance changes. The AI handles the high-frequency, data-heavy optimizations while our human strategists focus on creative direction, big-picture strategy, and client communication.

Our pricing is based on a percentage of ad spend with a minimum monthly management fee. We require a minimum ad spend of $3,000/month to ensure we can generate meaningful results. During your free review, we'll provide a custom proposal based on your specific situation, goals, and budget. We don't believe in one-size-fits-all pricing because every brand has different needs and opportunities.

No. We work on a month-to-month basis because we believe our results should earn your business every month. We do recommend a minimum 90-day commitment to allow enough time for our AI to gather data, test strategies, and optimize campaigns — but we never lock clients into long-term contracts. If you're not happy with our performance, you can cancel anytime with 30 days notice.

Our free AI-powered review includes a complete audit of your current ad accounts, identification of wasted spend and missed opportunities, competitive analysis of your top competitors' ad strategies, a custom growth plan with specific ROAS and revenue projections, and a detailed walkthrough call with one of our strategists. The review is genuinely free with no obligation — we provide actionable insights whether you choose to work with us or not.

Most clients see measurable improvements within the first 30 days, with significant results by day 60-90. The first two weeks are focused on auditing, restructuring, and launching optimized campaigns. Weeks 3-4 typically show initial performance improvements as our AI gathers conversion data. By month 2-3, campaigns are fully optimized and scaling. That said, every account is different — some clients see dramatic results in week one (like our $390K first month case study), while others require more time to build data and test strategies.