A full Google Ads overhaul eliminated $100K+ in wasted spend and drove record first-month revenue.
The Challenge
We inherited a poorly structured Google Ads account from a legacy agency. Campaigns were fragmented, budgets were misallocated, and the brand had just completed a full rebrand — creating additional complexity while trying to maintain performance.
The Strategy
We performed a full Google Ads overhaul focused on improved budget allocation, shopping feed optimization, and a comprehensive negative keyword cleanup. We also realigned messaging with the brand's strongest USPs to better match customer pain points. Our review uncovered over $100K in wasted spend over the previous 12 months driven by irrelevant search terms and underperforming SKUs. We also introduced stronger oversight of AI-driven campaign types, ensuring automation supported performance rather than running without accountability.
Performance Screenshots
The Results
$390K in revenue in the first month
5.14 ROAS
$100K+ wasted ad spend eliminated
Established trusted performance partnership
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