Google Ads1 monthEstablished DTC Brand
$390K
First Month Revenue
$390K in Revenue in the First Month
The Challenge
An established e-commerce brand was stuck at $150K/month in revenue with a 1.8x ROAS. Their previous agency had been running the same campaigns for over a year with no structural changes.
The Strategy
Complete Google Ads restructure focusing on Shopping feed optimization, negative keyword cleanup, and Performance Max campaign segmentation. We identified $40K/month in wasted spend on irrelevant search terms and non-converting placements.
Before & After
Results
The Results
1
$390K in revenue in the first month (up from $150K)
2
4.8x ROAS (up from 1.8x)
3
160% increase in monthly revenue
4
$40K/month in wasted spend eliminated
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