50% ROAS Improvement Post-BFCM
The Challenge
A home goods brand experienced a massive ROAS drop after Black Friday / Cyber Monday. Their previous agency had no plan for the post-holiday period, and January performance was down 60% from BFCM levels.
The Strategy
We implemented a post-BFCM retention strategy combining Google remarketing with Meta retargeting. AI-driven audience segmentation identified BFCM buyers most likely to make repeat purchases, and we created custom campaigns targeting them with complementary products and loyalty offers.
Before & After
The Results
ROAS improved 50% compared to the previous post-BFCM period
35% of BFCM customers made a repeat purchase within 90 days
Customer lifetime value increased by 28%
Q1 revenue exceeded Q1 of the previous year by 40%
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