75% Average Order Value Increase
The Challenge
A premium accessories brand had strong traffic but low average order value ($42). Their ads were attracting bargain shoppers instead of their ideal high-value customers, resulting in thin margins despite decent conversion rates.
The Strategy
We restructured campaigns to target high-income audiences and lookalikes of their top 10% of customers by lifetime value. AI-powered creative testing identified messaging that resonated with premium buyers. We also implemented bundle-focused Shopping campaigns and dynamic product ads featuring higher-priced items.
Before & After
The Results
Average order value increased from $42 to $73.50 (75% improvement)
5.1x ROAS (up from 2.8x)
Customer lifetime value increased 64%
Profit margins improved from 15% to 32%
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