Strategic repositioning against corporate competitors and optimized landing pages transformed a low-AOV brand into a profitable Meta Ads machine.
The Challenge
A new brand with limited SKUs struggled to scale paid acquisition because of a low average order value. Without strong bundling or offer structure, Meta campaigns were driving purchases but leaving little margin to scale profitably.
The Strategy
We repositioned the brand against large corporate competitors, emphasizing authenticity and craftsmanship in ad messaging. Campaigns were structured around top-performing SKUs and directed to optimized landing pages, while new creative concepts reinforced the brand's unique positioning to drive higher-value purchases.
Performance Screenshots
The Results
75% increase in AOV
56% increase in conversion rate
3.81 ROAS in first month
Established a long-term performance partnership
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