Meta Ads90 daysFashion DTC Brand
521%
ROAS Increase
521% ROAS Increase in 90 Days
The Challenge
A fashion e-commerce brand was running Meta Ads at a 1.0x ROAS — essentially breaking even. They were considering shutting down paid advertising entirely.
The Strategy
We rebuilt their creative strategy with AI-generated ad variations, restructured audiences using lookalike modeling from their best customers, and implemented a full-funnel retargeting sequence. Our AI system tested 50+ creative variations in the first month alone.
Before & After
Before
After
The Results
1
ROAS increased from 1.0x to 6.2x (521% improvement)
2
Customer acquisition cost reduced by 68%
3
3,500 new customers in 90 days
4
Brand went from considering shutting ads down to scaling budget 3x
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